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Masterminds 6-week class

GET TO THE POINT

Messaging and communications that resonate with today’s donors

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In today’s 21st century world, we are bombarded with messages across multiple platforms—emails, social media feeds, web ads, print mailings, television ads.  For nonprofits, it’s hard to cut through this noise to reach their audience. The secret sauce of fundraising success is creating a frictionless and inspiring donor experience no matter how they choose to engage with their favorite organization. When it comes to fundraising and marketing, it’s not an either/or game.  Too often nonprofits silo marketing and fundraising when, in fact, each plays an important role in creating impactful donor outreach and communications.  This 6-week Masterminds series will combine nonprofit marketing and fundraising strategies that blend tried and true “old school” traditional fundraising models with “new school” digital and social marketing.

 


Landing Page 2 COMMUNICATIONS MASTER CLASS

Yes, I’d like to communicate better with my donors! Sign me up.

WHAT TO EXPECT: CLASS STARTS OCTOBER 7TH!

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MESSAGE

Walking away from the class, you'll have a clear message map for effective communications with your supporters.

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CASE FOR SUPPORT

Your organization brings unique value to your community of supporters. We'll walk you through how to make your case for support across all levels of giving.

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MOTIVATE

Take your messaging and put it to action. Motivate your supporters to engage year-over-year with your cause.

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TRADITIONAL + DIGITAL FUNDRAISING CHANNELS

What does it take to communicate effectively across all communications channels? Barbara and Taylor will break down "old school" and "new school" channels.

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MEASURE

We will focus on how to measure what matters.  We'll cover how to focus on engagement metrics that give you insight into campaign performance.

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LEARN WITH YOUR PEERS

We're taking a LIMITED group of 12 fundraising and communications professionals. In this 6-week, intimate class, you'll learn along with your development and marketing peers.

LESSON PLAN:

Starting October 7th, we will walk you through a hands-on learning experience with an intimate group of your nonprofit peers.

Attendees will come away with:

  • A message map that defines their case for support so they can tell stories that inspire their audience to give
  • Strategies to implement the Message + Motivate + Measure framework in your communications
  • A development plan template to drive clear fundraising goals and activities that grows donor engagement and focuses on the performance metrics that matter most
  • Strategies and a framework for communications in digital channels

6-weeks of classes and open office hours for support

Class schedule:

  • October 7 | Kick off!
  • October 14 | Old School vs New School Fundraising Communications
  • October 21 | Messaging + Branding for Today's Donors
  • October 28 | Messaging Workshop Part 1
  • October 29 | Open Office Hours
  • November 4 |Messaging Workshop Part 2
  • November 5 | Open Office Hours
  • November 11 | Measurement + Wrap Up

What does it cost?

The course is $995 and we are putting a cap on the group size to 12 nonprofit professionals.  This will keep the learning environment hands-on and intimate.

READY TO SIGN UP? FILL OUT THE FORM BELOW TO RESERVE YOUR SPOT IN CLASS!