In today’s 21st century world, we are bombarded with messages across multiple platforms—emails, social media feeds, web ads, print mailings, television ads. For nonprofits, it’s hard to cut through this noise to reach their audience. The secret sauce of fundraising success is creating a frictionless and inspiring donor experience no matter how they choose to engage with their favorite organization. When it comes to fundraising and marketing, it’s not an either/or game. Too often nonprofits silo marketing and fundraising when, in fact, each plays an important role in creating impactful donor outreach and communications. This 6-week Masterminds series will combine nonprofit marketing and fundraising strategies that blend tried and true “old school” traditional fundraising models with “new school” digital and social marketing.
Walking away from the class, you'll have a clear message map for effective communications with your supporters.
Your organization brings unique value to your community of supporters. We'll walk you through how to make your case for support across all levels of giving.
Take your messaging and put it to action. Motivate your supporters to engage year-over-year with your cause.
What does it take to communicate effectively across all communications channels? Barbara and Taylor will break down "old school" and "new school" channels.
We will focus on how to measure what matters. We'll cover how to focus on engagement metrics that give you insight into campaign performance.
We're taking a LIMITED group of 12 fundraising and communications professionals. In this 6-week, intimate class, you'll learn along with your development and marketing peers.
Attendees will come away with:
The course is $995 and we are putting a cap on the group size to 12 nonprofit professionals. This will keep the learning environment hands-on and intimate.