End of Year Packages
From urgent year-end needs to future-focused solutions, Firefly Partners can help you streamline your systems, sharpen your strategies, and boost your fundraising goals—just in time for giving season.
Don’t wait until another campaign underperforms. Schedule a call with us to choose the package that fits your goals and needs below.
MarTech Strategy & Alignment
For leaders tired of duct-taping tools together and wondering why audiences aren’t converting.
Timing: Best for 2026 planning
Your supporters don’t experience your organization in silos—they see one brand, one story, and they expect it to be consistent across email, social, your website, and your donation form. But most nonprofits are running on disconnected tools: CRMs that don’t talk to email platforms, donation forms that don’t sync with analytics, and manual fixes that eat up staff time. The result? Fragmented supporter journeys, missed opportunities, and no clear line from campaigns to conversions.
Firefly’s MarTech Audit & Data Map helps you build the foundation for true omnichannel fundraising. We’ll show you how your systems are (and aren’t) supporting the donor journey, uncover where gaps are breaking the connection between audiences and campaigns, and give you a roadmap for making your tools work together.
Why it matters: With connected systems, you can design audience-driven campaigns that feel seamless whether a supporter sees your message on Instagram, email, or a donation page. Start 2026 ready to deliver consistent, data-informed experiences that increase giving and deepen loyalty.
Email Platform Polish
For fundraising and comms leaders frustrated that their emails aren’t converting audiences into donors.
Timing: Do now for EOY, or in Q1 2026 to optimize
Email is one of your most direct lines to supporters—but only if it’s set up right. Outdated segmentation, underused automations, and content that doesn’t connect can all drag down results.
Firefly’s Email Platform Polish makes sure your emails reach the right people, at the right time, with messages that inspire giving. We’ll audit your setup, review your content, and map out donor journeys so you can see where people fall off and where to re-engage them. You’ll get clear recommendations on segmentation, automation, and KPIs—so your emails actually build relationships and drive giving.
Why it matters: Do it now to boost year-end results, or use Q1 2026 to reset your program based on what you learned in December.
Analytics + ROI Dashboard
For leaders who can’t see why audiences aren’t converting and need data to make better fundraising decisions.
Timing: Best for 2026 kickoff
You get asked the same questions over and over: “What’s working? Where should we invest? How much did this campaign actually raise us?” But most reporting is slow, fragmented, and doesn’t give clear answers.
Firefly makes sure you have the insights to act. We’ll define KPIs that connect directly to revenue and engagement goals, configure analytics for accurate tracking, and deliver a dashboard that shows you what’s driving donations and engagement across channels. No more guessing—just the data you need to make better decisions.
Why it matters: Start 2026 with a clear view of what’s raising money and where to double down.
Donation Form Optimization
For fundraising and digital leaders losing donors because their forms aren’t converting.
Timing: Urgent — fix before year-end
Your campaign can be great, but if the donation form is clunky, donors will drop. Extra fields, missing payment options, or poor mobile design all add up to lost gifts at the worst possible moment.
Firefly’s Donation Form Optimization makes sure the donor experience is fast, simple, and trustworthy. We’ll audit your form, recommend quick fixes to improve conversions, review payment and security, and set up analytics tracking so you know exactly what’s happening.
Why it matters: Even a small lift in conversion rates can translate into thousands more dollars at year-end.