Engaging Networks Marketing Tools Migration
Firefly wants to empower organizations to use Engaging Networks Marketing Tools to its greatest potential. We’ll ensure that email templates migrated from Email Classic are easy to copy, update, and use. Our basic migration package includes:
- Discovery: Understanding how you’re currently using Email Classic, your existing templates, and what those templates entail.
- Strategic Brief: Mapping out the project outline, timeline, and key deliverables.
- Asset Migration: Building email blocks and templates in Marketing Tools, providing branding, design, and strategic support of your assets. We’ll also ensure your platform is configured for optimal delivery.
- Testing: Quality assurance (QA) plan, as well as cross-browser, device, and accessibility testing.
- Training & Documentation: Step-by-step instructions on where your assets live, how to use them, and what pieces are needed to build each custom message. We can also host a one-hour Zoom-recorded live training session with your team.
- Post-Launch Support: Resolving any immediate issues or technical requests after launch.
Pricing starts at $5,000
Marketing Tools Support Retainer
With Email Classic sunseting at the beginning of 2025, now is the time to consider refreshing your entire email program. Our support retainer package not only ensures your templates reflect your brand and mission, but that you have an optimized platform and data-driven strategy to increase your impact and reach with Marketing Tools.
- Email Template Redesign/Build: Flexible and modern templates that elevate your brand. As we build, we also consider customer journeys and your existing campaigns so the emails support the cultivation of your target audiences.
- KPI Mapping and Goal Setting: Mapping organizational goals to digital Key Performance Indicators (KPIs). These KPIs are used to identify the email performance metrics you should be tracking to meet your unique marketing objectives.
- Analytics Dashboard: Customized to your EN setup and marketing plan, reports from this dashboard provide insights on donor behavior, landing page traffic, and other key metrics informing your strategy.
- Segmentation and Automation: A detailed report of your whole subscriber base that can be used for recommendations on a new segmentation schema and the most effective automations to increase engagement and conversions.
- Engaging Networks Optimization & Technical Support: Tailored support across EN's suite of tools, including code updates, copywriting, and additional training for your staff.
Get in touch and let us know how we can support your Marketing Tools migration.